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fashion + ideas + youth culture

What

“OVE” Coined words.
The focus is on the creators who continue to create wonderful works of art through trial and error while admiring someone else, filling in what they lack, and searching for meaning and purpose. At a time when the digitalization of society has shortened the distance between time and place (and country), and the development of artificial intelligence has led to an ever-increasing amount of creative communication, I hope that the value of the “beauty that exists in the process” that can only be created in the pursuit of something else will be further enhanced.



OVE(オヴ) 造語。
誰かに憧れたり、自分に欠けているものを埋めたり、その意味や目的を探したりしながら試行錯誤し、素晴らしい作品を生み出し続けているクリエイターにフォーカスする。
社会のデジタル化で時間や場所(国)の距離は縮まり、人工知能の発達により工夫されたコミュニケーションが増え続ける今、何かを追い求めるなかでしか生まれ得ない“過程に存在する美”の価値がさらに向上することを願う。



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